Pepsi Pours It On

Pepsi commercial with the Stone Poneys

featuring Linda Ronstadt

circa 1967
When research indicated that consumers placed a premium on Pepsi's superior taste when chilled, "Taste that beats the others cold. Pepsi pours it on" emphasized Pepsi's product superiority. The campaign, while product-oriented, adhered closely to the energetic, youthful lifestyle imagery established in the initial Pepsi Generation campaign. 
Pepsi Pours It On

Click here to download commercial

Taste that beats the others cold
Pepsi pours it on
Ohh, any time a thirst takes hold
Pepsi pours it on

Woah... Pepsi's got that special taste created for the cold
The cold turns on that Pepsi drive; makes Pepsi-Cola come alive

Taste that beats the others cold
Pepsi pours it on
Yeah, Pepsi pours it on

Taste that beats the others cold
Pepsi pours it on

Special thanks to Mike Boyle for providing this commercial.